• In the 1960’s, we focused on the product – ‘build a better mouse trap and customers will beat down your door’ ;
• In the 1970’s we addressed processes – it was all about time-motion studies;
• In the 1980’s, we leveraged customer service as a differentiator – hence ‘the customer is always right’ ;
• In the 1990’s, the technology revolution took over – ‘the message was faster faster faster’ ;
• In the 2000’s, we are using innovation and creativity – the instruction is think outside the box.

Yet in the 40 years since change management became a business topic, ironically the only thing that has not changed is our approach to change management itself. Change management doest not work as we apply it today; if it did, we would not have so many (albeit unspoken) strategic failures.

It is time to go beyond change management and focus on strategy – implementation – an area whose importance managers generally underestimate. Most of their time, energy and focus go into setting the vision and creating strategy. When this is accomplished, they believe that hardest part is over. In reality, they have only accomplished one third of the journey. To understand and learn more on completing the journey ahead, get yourself registered for an exhilarating and action packed one-day seminar -“Make Your Strategy Come Alive – What Happens After You Craft Your Strategy?